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As part of its ongoing commitment to sustainability and innovation, Danish fashion brand GANNI has launched a pilot project in partnership with Renoon, EUSPA and Kanop to better identify the drivers of biodiversity loss across key areas of its supply chain. The initiative is also featured in GANNI’s recently released responsibility report exploring how Copernicus satellite data can support fashion brands in measuring and mitigating their environmental impact. This project marks the first step toward integrating earth observation insights into biodiversity monitoring across the fashion industry.
The challenge: understanding biodiversity across supply chains
Fashion’s impact on biodiversity often hides deep within global production networks. From raw material sourcing to manufacturing hubs, it’s challenging to gain visibility into ecological changes. This pilot project, featured in GANNI’s latest Responsibility Report, aims to change that — by bringing space technology into the heart of fashion’s transparency transformation.
Using Copernicus satellite data — including optical imagery, radar scans, and ecological indicators — the project analyzed land cover and biodiversity dynamics near GANNI’s suppliers in Portugal and Italy. These insights enable detection of changes like habitat fragmentation or vegetation stress, offering fashion companies a new level of environmental transparency.
Renoon’s role: making transparency traceable
As part of the initiative, Renoon contributed its expertise in Digital Product Passports (DPPs) — trialing the translation of satellite data into meaningful, traceable insights for brands and consumers.
This is the first step towards Renoon’s platform empowering brands to collect, structure, and share transparency data across their product lifecycles. By integrating satellite-derived biodiversity indicators, Renoon enhances visibility across supply chains and strengthens the credibility of sustainability claims. This innovation aligns with upcoming EU regulations that require verifiable data within Digital Product Passports.
From data to accountability
Through this pilot, GANNI, EUSPA, and Renoon have shown how AI and satellite data can shape biodiversity strategies across the industry.
The project contributes to the EU Green Transition and the UN Sustainable Development Goals, particularly those advancing climate action, biodiversity protection, and responsible production.
What this means for fashion brands
This collaboration marks a shift toward a new era where transparent data ecosystems power ethical decision-making in fashion. Integrating Earth observation data and Digital Product Passports enables brands to:
- Gain visibility into biodiversity and land use changes
- Quantify their ecological footprint with objective data
- Strengthen product transparency and consumer trust
- Comply with evolving EU transparency and reporting frameworks
Advancing the Standards of Digital Transparency
This project shows how space technology, AI, and Renoon’s Digital Product Passport ecosystem is evolving transparency in fashion. As the industry moves into the Digital Product Passport era, Renoon advances digital tools that unify innovation, traceability, and trust — enabling brands to go beyond basic regulatory standards.
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