Renoon is the shopping platform that won’t actually sell you anything. We empower you to get all the information you need to make responsible choices before you buy. We ask companies to send us their data, and then allow everyone to contribute to collective knowledge by leaving a review of how they’ve personally experienced the sustainability of a brand.
The idea came up to us as we realised there is no way for people to really discover and then be able to trust brands’ auto-referential sustainability claims. Everyone sort of trusts either science or what other people or friends think.
When you keep on being deceived as a customer, you almost give up and stop believing in buying sustainable products. We didn’t want that to happen. We believe companies will change when they see us demanding, shifting our consumption behaviour into more responsible items.
Currently Renoon is a company based in Amsterdam, Milan and Naples. You can get involved in the journey of how we build this platform on our LinkedIn here.
We believe sustainability information should be as easy to find as the colour or price of products.
People have the right to get verified and transparent information from companies about the impact and origin of the products they buy.
We believe that all people should be part of this transformation with choices and opinions.
How it works
More than how it works, you should be asking: how can you use Renoon to trust your decisions and companies? Renoon is an independent platform with a technology that we own ourselves to build the trust we all need to buy with transparency and values.
Here you can search for any brands’ sustainability journey or risks if you’d buy from them; the largest library of brands is in the building (starting with clothing and fashion, for now). You’ll be able to see their activity with Renoon: if they’ve verified their sustainability claims or not, which products respect Renoon’s algorithm - yes, we work with Machine Learning to detect the composition, certifications info from each single product - and what other people think, in case you trust people more than companies.
You’ve got your own opinion? Instead of leaving it up in the air on other social media, impact other people’s buying decisions by leaving your review on how you’ve experienced the brand’s sustainability.
Okay, now that you know Renoon, look for it on other brands’ websites that are committed to transparency and display their information directly when you are making your purchase decisions. You might be asking: how does this platform make money? Our main revenue model is NOT affiliate commission, NOR adv. We do NOT accept ads from companies. Renoon works with a Software as a Service subscription that brands committed to verifying their claims pay to access our tools and dashboard.
What it takes for brands and products to get verified
Renoon is an independent platform that allows companies to verify their information and process it, so you can have a much easier time understanding the impact of the products you buy. We give companies the tools to assess their transparency and their actions as a whole company, and we also aggregate all their data at the product level, with our product engine powered by Machine Learning. Our framework, developed with the help of 20+ years experts in the field, is aligned with the United Nations Sustainable Development Goals and recognised industry standards. We value being transparent, so we disclose our framework & update it constantly:
Hundreds of companies have already made the switch from auto-referential claims, to third-party verified impact information to inform people’s purchase decisions. If you are a company, join the journey here.
Innovation & Tech
Renoon’s mission - to empower people’s decisions for the world they want with independent validation and communication of a brand’s sustainability claims - has brought on our side companies who have made sustainability their legacy. We partner with those we believe to be the best material brands, organisations, data companies and certifications in the field. Discover them below:
Renoon is also part of the Ellen MacArthur Foundation community and has been selected as innovation of the year 2021 & 2022 by Copenhagen Fashion Summit with Global Fashion Agenda.
We aRe SpinDye®
Sustainable Fashion Innovation Society
Meet our team
Renoon is currently being built by a remote team based a bit everywhere. We feel a deep sense of responsibility and energy to build these tools for people and companies. We hope you can feel a bit of it, too.
We are very proud to be constantly recognized for our work by big magazines, that we are very grateful for. We’ve been in WWD, FashionUnited, Vogue Business, DutchNews etc. and are among the 70 top change makers in Europe on Sifted from Financial Times.
Renoon’s CEO is among Forbes Under 30 list for 2021 and the team as a whole is a young (at heart) and dynamic group putting high skills, talent and passion into something positive for the world. To join us, view open positions here or submit an open letter.