What Data Goes into a Digital Product Passport?

The Digital Product Passport (DPP) is no longer just a buzzword — it’s a regulatory requirement that will soon shape the future of fashion and consumer goods. Under the European Commission’s Ecodesign for Sustainable Products Regulation (ESPR), Digital Product Passports will be mandatory for textiles by 2027.

But what exactly goes into a Digital Product Passport? And how can brands prepare the right data to stay compliant while unlocking new opportunities for transparency and trust?

In short, a Digital Product Passport contains seven key data areas:

1. Product & supply chain data
2. Data carrier on the product
3. Connected internal systems
4. Passport structure & design
5. E-commerce integration
6. Analytics & tracking
7. Go-live & continuous improvement

Let’s break these down.

1. Product & Supply Chain Data:

The foundation of every DPP is accurate, standardized product data. This includes:

• Materials and composition (fibers, blends, certifications)
• Durability and repairability details
• Environmental impact metrics (carbon footprint, water usage, recyclability)
• Supplier and factory information to enable traceability

Capturing this information early helps reduce compliance risk and strengthens consumer trust in brand transparency.

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2. Data Carrier on the Product:

Each item must feature a scannable, durable identifier — typically a QR code or NFC chip — that connects the physical product to its digital passport. Placement on labels, tags, or packaging must guarantee accessibility across the entire product lifecycle.

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3. Connected Internal Systems:

To ensure scalability, DPPs should integrate with internal systems like ERP, PLM, and PIM. This creates automated, consistent data flows and prevents gaps — essential for both compliance and efficiency.

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4. Passport Structure & Design:

A Digital Product Passport is both a compliance tool and a consumer-facing experience. The structure must:

• Align with EU regulatory requirements
• Cover mandatory product and sustainability data fields
• Present an on-brand, user-friendly interface for customers

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5. E-Commerce Integration:

Consumers expect transparency at the point of purchase. By embedding DPP widgets on product detail pages and connecting them to packaging or digital touchpoints, brands make data easily accessible and reinforce trust.

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6. Analytics & Tracking:

Beyond compliance, DPPs provide insights. Brands can track:

• Customer engagement with DPP scans
• Data quality and completeness
• Sustainability and circularity metrics

These analytics support both regulatory reporting and new business models like resale or rental.

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7. Go-Live & Continuous Improvement:

Launching the DPP is just the beginning. Brands should align DPP rollouts with product launches and campaigns, while continuously monitoring performance, gathering feedback, and updating data as regulations evolve.

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Why It Matters

A Digital Product Passport is more than a compliance checkbox. It helps brands:

• Build consumer trust through verified transparency
• Streamline ESPR and CSRD reporting
• Enable circular business models such as resale, rental, and repair
• Future-proof operations against tightening EU regulations

Brands that act now gain an advantage — while those who wait risk costly delays and reputational risks.

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Next Step: Engaging the Right Teams

Knowing what data goes into a DPP is only part of the equation. Success depends on who inside your organization takes responsibility. From sustainability and IT to compliance and marketing, the right cross-team alignment makes all the difference.

Read our guide to Digital Product Passports to know exactly which teams to engage and how.

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Ready to Build Your DPP Strategy?

Renoon helps leading brands simplify compliance, centralize product data, and activate consumer-facing Digital Product Passports. Book a demo and turn compliance into opportunity today.