again & again

Again&Again is partnering with One Tree Planted to plant a tree for every product sold. Everything the brand does has circularity in mind

Again&Again is creating circular jeans to reduce the environmental harm of a closet staple. As of now, their jeans are made with 100& lyocell. The use of a single fiber material ensures the jeans will be upcycled into new jeans through a clean chemical recycling process, again and again (and again and again). Whenever you are done with a pair of their jeans, send them back to them to be upcyled into a new pair!

Founded by four students and a professor in 2019 to bring inJEANious sustainability solutions to a timeless industry. The small team of creatives and doers saw during their time at Nike, Banana Republic, and Calvin Klein, how amazing a great piece of clothing could make people feel. At the same time, though, they were deeply troubled by the waste inherent in the industry. They wanted clothes that fit an urban lifestyle and environmental beliefs: clothes you could feel great in and feel great about. When they couldn't find it, they decided to build it themselves