Found in 2011 in Brazil, the brand creates new pieces from what already exists, through the upcycling of fabrics

Isolda is born with slow fashion in mind- creating limited and exclusive collections that combat the fast pace of fashion today

Isolda's collection is created from what already exists, through the upcycling of deadstock fabrics. They do this with the intention of cleaning up waste, with the planet in mind

In 2011 the small brand was created by Juliana Affonso Ferreira (Juju), together with her sister and a friend, while studying and living in London. And in 2020 Juju takes over 100% of the company, reinforcing the bet on slow fashion

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