Vegan conscious brand in beauty & fashion designed for an active lifestyle. Offering a short, effective on-the-go beauty routine and seasonless on-the-go wardrobe, go as u.r is an honest but bold expression of what a conscious core can be

With each purchase of a go as u.r piece, you are investing €1 in empowering girls and women across the globe through our partnership with W4, Women’s WorldWideWeb. W4 empowers girls and women around the world through education, microfinance, access to ICTs, e-Mentoring and networking. These include helping women within the communities of Bangladesh, Kenya, Guatemala, and more

go as u.r aims to create timeless staples, key elements in creating a capsule wardrobes, with versatile pieces that can be used frequently but can last forever

go as u.r is a small woman founded business, founded by Annelies Lambert to create a one-stop vegan conscious concept in on-the-go beauty and fashion

go as u.r ships in outer boxes and hangtags made from 100% recycled paper

Designed and created in Antwerp and made in Europe

go as u.r

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