Stakeholder Onboarding Guide: Prepare Your Organization for the Digital Product Passport

Every brand needs to define its own approach to the Digital Product Passport.

This guide helps you understand where to start, providing a clear entry point to structure your internal approach and align key stakeholders across the organization.

Preparing for the Digital Product Passport is not a standalone task, but a cross-functional effort that requires coordination between teams, systems, and processes.

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How to approach stakeholder onboarding

The Digital Product Passport requires the involvement of multiple functions, each contributing to different parts of product data and processes.

In many organizations, responsibilities are distributed across teams, and data is managed in separate systems. Without a structured approach, this can lead to inefficiencies, duplication, and delays during implementation.

This guide helps organizations move from fragmented responsibilities to a coordinated model, where each team understands its role in the overall implementation.

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Inside the guide, you will find

• How to align sustainability, IT, product, and marketing teams
• The key steps to structure reliable and connected product data
• Practical templates to organize stakeholder engagement
• Tools to define a clear operational plan

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Where alignment becomes critical

Stakeholder onboarding is not only about communication, but about defining ownership, aligning processes, and structuring how data is managed across the organization.

Companies must ensure that product data flows consistently between systems and teams, avoiding gaps between internal functions and external partners. This requires a clear definition of roles, responsibilities, and coordination mechanisms from the early stages of implementation.

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Why acting early matters

Preparing for the Digital Product Passport is not only about meeting compliance requirements. It creates an opportunity to structure product data in a way that supports long-term operational efficiency and new use cases.

Starting early allows companies to build this foundation progressively, reducing the risk of delays, rework, and misalignment closer to regulatory deadlines.

Italian version here

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