This vademecum highlights how companies are using AI and new technologies to shape consumer engagement in fashion and design. It outlines an ecosystem built around six essential elements:
- Vault: A secure digital space to store and manage key product information.
- Proof of Product: Verifiable data that traces a product’s origin and journey.
- Authentication: Tools to certify product authenticity and prevent counterfeiting.
- Resale: Systems that support verified secondhand markets, extending product use.
- Experience: Solutions that enhance consumer interactions through personalized, digital touchpoints.
- Enabler: Technologies that help brands integrate transparency and data-driven insights into their operations.
