8 brands defining sustainable jeans

Searching for a new pair of jeans that respect high sustainability criteria? Here are 8 jean brands who are taking green actions and generating positive environmental impacts. From advancing innovative materials, to supporting green organizations, saving water, or combating dye pollution, these brands are pioneering necessary change in the jean industry as we know it today. Sustainability in jeans is key to support climate transition, and ensure future generations can enjoy nature and all of Earth's beauty for years to come. Remember that you can also shop second-hand pieces from timeless brands to reduce your impact.

Kings of Indigo

Support climate transition TimelessVeganEco packagingEthical Labor

Inspired by American classics, the brand's objective is to produce clothing in a responsible way with an emphasis on quality. They aim to lead the industry to clean up and change

Nudie Jeans

Closing the LoopSupport communitiesSupport climate transition Ethical LaborEco packaging

Founded in 2001, the Swedish brand offers denim in a wide range of styles and fits for men and women. Their mission is to create jeans that will be well-worn for years to come: Jeans that become a part of ourselves when worn a long time – a second skin, diverting from fast fashion culture

Ksenia Schnaider

Slow FashionTimelessUpcycledMade in Europe

Born in 2011 with the aim of creating fashion pieces by reworking discarded materials. In their designs they portray European cultural quotes or innovative digital concepts

People Tree

Support communitiesEthical LaborSupport climate transition Vegan

Born in 1991, with the vision of a stylish, innovative, responsible, and affordable fashion label. Their contemporary, versatile designs and playful, exclusive prints are inspired by the V&A archives

Mud Jeans

Slow FashionClosing the LoopEco packagingVeganSupport climate transition Ethical Labor

Denim brand based in the Netherlands with a mission to make jeans differently, contributing to circular denim innovation. Their designs are classic and high quality

Kuyichi

TimelessEco packagingEthical LaborSupport climate transition

Founded in 2000, the brand from Netherlands offers sustainable clothing, made from organic and recycled materials. Vegan, timeless and ethically made to last

Amendi

Ethical LaborSupport climate transition Transparent Pricing

Swedish-American clothing brand with a focus on transparency, responsible design, and production. The brand is fully transparent, tracing every step from fabric to shipping. They recently launched their first fully upcycled capsule collection

Levi's

Timeless

Pre-owned / rent / special collections only

Founded in May 1853, the American-based clothing company is known for its iconic denim jeans. Discover the brand's special responsible collections or access them in sustainable ways with rent or pre-owned

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