20 not-so-known responsible clothing brands that place sustainability at the core of what they do
When it comes to sustainability and fashion there are a couple of well known brands that come to mind because of their outstanding green initiatives and certifications. Here are 20 brands that will surprise you --- selected upon who we feel is taking the most action while generating positive impact - pioneering change in the fashion industry as we know it. From advancing innovative technology, to supporting green grassroots groups, planting trees, using eco packaging, and many more. Sustainability in fashion is key to support climate transition, and ensure future generations can enjoy nature and all of Earth's beauty for years to come, but not only. Sustainability is an entire world of values linked to human, animal wellbeing and new ways to enjoy expressing ourselves. Discover them here.
Feners
Shoes brand from Spain founded in 2017. Feners is an odyssey in the search of oneself and on how we express our identities through fashion. A celebration on women, equality and singularity through iconic, head-turning designs with a soul of its own
Pala eyewear
Innovative eyewear brand based in the UK. Pala produces high-quality, ethically made eyewear and has ethical and sustainable practices as a priority
Jina Studio
Trans-seasonal French label focusing on contemporary elegance. Circularity is at the core of everything that we do at Jina Studio: from upcycling vintage clothes into modern pieces to limited series made with deadstock fabric from Fashion Houses. Each piece is handmade in Paris with the ambition to support local savoir-faire
ROMBAUT
A vegan accessory brand created in 2013 by Mats Rombaut. They experiment with cultural stereotypes and cross-pollination of archetypal footwear classics. The brand aims to create a new aesthetic of purity, optimism, and gloom, which is very relevant in today's times
Bedford St
Pre-owned online retailer established in Spain. Bedford St believes in less stuff but with a story, unique pieces that are full of second chances. They provide high-quality vintage and preloved clothing from a variety of brands and source rare and iconic pieces that you’d struggle to find anywhere else
Carne Bollente
Carne Bollente is a Paris-based brand born in 2014. The brand is focusing on the relation between sex and positivity to allow people to embrace their own sexuality and kinks through their clothes
Magi
Magi (pronounced may-jai) is a UK brand that creates underwear that aims to make you feel comfortable and beautiful, not contorted and squeezed. In essence: this is underwear your gynecologist will love, without sacrificing the planet in the process
The Slow Label
The Slow Label is a german brand founded by sustainable fashion activist Anna-Laura Kummer. The Slow Label believes getting dressed is a daily ritual — but buying clothes shouldn’t be, advocating for more conscious consumerism. The brand aims to create cherished wardrobe pieces that act as a curation of your identity
SABINNA
SABINNA is a female-led conscious lifestyle brand offering products and experiences based in East London and Vienna. Well known for their signature handcraft details, strong silhouettes, and vibrant color palettes as well as being a modern storyteller for women. Their core values are rooted in innovation
Dedicated
Born in 2006 to be a responsible brand with flavor, in terms of graphics and relevant collaborations. By collaborating with photographers, illustrators, and artists from all over the world they're able to give you unique, fun, and diverse collections
Augustine Amsterdam
Amsterdam-based brand that aims to truly embrace the female body, and empower her mood - shaping a woman’s silhouette while still being super comfortable to wear all day, all night. The brand combines minimalistic design codes with responsible fabric to create flattering and modern beachwear
Raeburn
Creative fashion studio based on collaboration, where daily design meets responsible production. Born in 2009, East London, the brand’s ethos has pioneered the reworking of surplus fabrics and garments to create distinctive menswear, womenswear, luggage and accessories
Been London
London-based brand launched on Kickstarter in 2018 aiming to combine innovation with local skills and heritage. The brand designs with functionality and durability in mind using recycled leather
The Nude Label
Swimwear and intimates brand that makes basic and long-lasting designs. Based in Valencia, but inspired by the multiculturalism of London. Taking the best of both places, their pieces are made to be as natural as possible and to be worn like a second skin by all kinds of people, not just for perfect models
Virón
Based in Paris, Virón is a plant-based footwear brand with a focus on circularity and a philosophy deeply rooted in youth and counterculture
Nudie Jeans
Founded in 2001, the Swedish brand offers denim in a wide range of styles and fits for men and women. Their mission is to create jeans that will be well-worn for years to come: Jeans that become a part of ourselves when worn a long time – a second skin, diverting from fast fashion culture
Patagonia
Designing outdoor clothing and gear for the silent sports. The California brand established in 1973 aims to use their voice, business, and community to do something about our climate crisis
Pangaia
A material science company on a mission to save our environment. The brand creates products with smart technology and recyclable elements, supporting eco-innovations within the industry
VEJA
Since 2005, VEJA has been making sneakers differently. The brand's mission is to create a positive impact, with one foot in design and the other in responsibility. They aim to design sneakers that will stand the test of time, and incorporate innovative eco-materials along the way
Kuyichi
Founded in 2000, the brand from Netherlands offers sustainable clothing, made from organic and recycled materials. Vegan, timeless and ethically made to last
Sustainable Edits
20 not-so-known responsible clothing brands that place sustainability at the core of what they do
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