Amsterdam based clothing brand lies at the intersection of convenience, circularity and community. Bringing together like-minded individuals to provide them with a service that leaves them with more time to do the things they love and spend more time with their loved ones. All the while becoming a part of a community of individuals who care about the same things as they do.

The service might not be basic but the intention is!

Wearebasics packaging is designed to be sustainable in all aspects: the materials, the manufacturing processes and its recyclability. Their bio poly mailers are made from natural resin and are ‘OK Compost!’ certified. Their mailer boxes are made from 90% recycled cardboard and fully recyclable. For more information about their eco properties, please scan the QR code on their mailer boxes

In order to ensure the safety of their workers, Wearebasics' supplier works carefully with the Fair Wear Foundation and keeps track of their partners with the Corporate Social Responsibility approach. With the various audits they run to their manufacturers, by publishing monthly reports and visiting the factories every day, they try to provide a safe environment for their workers

All of Wearebasics' garments run from size XS to XXL. This was an hard decision as a starting brand with limited capital but they still wanted to be inclusive towards different body types and of all sizes. Their products are all unisex items which promote inclusivity towards non-binary people and removes the gender association from our brand. Wearebasics also specifically chose for ethnic diversity in their initial campaign, regardless of their limited resources, using models from different ethnic backgrounds. They want Wearebasics brand to speak to everyone and to be everyone’s brand

Weareabasics was founded in 2021 and currently has four people in the team

They are proud to work with a supplier which is PETA certified. This means that they do not conduct or commission any animal tests on ingredients, formulations, or finished products and pledge never to do so. On top of this, their apparel is made from 100% vegan materials so you can be confident that no harm was done during its creation

Wearebasics gets its name from the essentials collection it presents. They only have basic items that people will need in their wardrobe constantly. They run with a permanent unisex collection aiming to differentiate only certain items per season or even per year. They also encourage people to return their items when they are done using them to be resold again on our platform to extend their product lifecycle

By allowing customers to return their pre-loved Wearebasics, they extend the life cycle of the garments and sell them second hand. They incentivize customers to return their items by giving them store credits. This way customers have a way of getting rid of their Wearebasics easily and the brand gets to stand behind the quality of their garments which are designed to be used not only once but multiple times

Instead of following trends, Wearebasics determine the collection pieces according to the needs of their customers. This allows them to be very selective when adding pieces to the collection

Wearebasics

Similar Brands

Latest on the brand's value topic

Looking at the past to redesign the future: upcycling chat w ...

One of the world’s first circular denim brand: meet Lea Lan ...

Introducing the comfort of bamboo fibers: a conversation wit ...

The art of gifting a second-life: meeting Anastasia and Swet ...

SHEIN launches EvoluSHEIN collection: here’s what YOU think ...

An invite to join the rental revolution by Florentine Gillis ...

Introducing Fair Wear Foundation: the independent, non-profi ...

From waste to JUNK: discover the brand creating eyewear from ...

SHEIN launches its first sustainable collection, EvoluSHEIN. ...

In conversation with Froukje, the woman behind Floria Collec ...