Among the sustainability pillars, Kings of Indigo is committed to transport and waste management. In 2018, they produced clothing in 33 production locations in 10 countries. 75,5% of production takes place in Tunisia. From Tunisia, garments go to the warehouse in the Netherlands by truck which is more environmentally friendly than plane. The brand currently has a policy whereby suppliers are not allowed to send anything to the warehouse without the approval to minimize emissions
Utilizing better packaging options, responsibly sourced and made with recycled paper
Tony Tonnaer, Founder Kings of Indigo wants to encourage you through the brand to consciously buy and choose quality items that last a lifetime [...] to make the best decisions by building a brand that is honest and transparent. Real quality wear for the next era
All of the brand's denims and apparel since AW19* is PETA approved. PETA-approved vegan logo marks products that contain no animal derived components whatsoever: no leather, fur, wool, silk or animal skin (note: archive products made before 2019 might not be vegan)
Commitments to associations such as the Fair Wear Foundation and laws such as the Dutch Agreement on the Sustainable Garments and Textiles and the Code of Conduct ensure that the brand works only with locations where worker wellbeing is a priority. Kings of Indigo is a brand that ranks "good" for Fair Wear Foundation and can guarantee worker safety and well-being on 100% of production locations
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Inspired by American classics, the brand's objective is to produce clothing in a responsible way with an emphasis on quality. They aim to lead the industry to clean up and change