Sustainably made jeans can now be 100% biodegradable. What were we missing before? Elastane. Not that we want to get too technical, but making our jeans cosy and stretchy requires synthetic and petrol-based elastomers.
Stella McCartney is partnering with Candiani, a family owned denim mill committed to sustainability, that has patented Coreva Stretch Technology.
What is the innovation all about?
Alberto Candiani, owner of the mill, shared, "In a world where resources are diminishing and landfills are overflowing with discarded garments, it’s our duty to look for renewable resources, in addition to biodegradable and compostable materials. Denim has to take the lead as the indigo flag of this revolution and we are thrilled to be working alongside Stella McCartney to share our innovation and beliefs with the wider fashion industry”
What's more is that the fabric is made with two smart-dyeing techniques during production - explains Candiani - reducing the consumption of water, energy and chemicals used in the dyeing and laundry processes.
So, where can you find this pair of jeans?
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