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The Growth Of Sustainable Fashion Ecosystem In India
Today in India, approximately 60 percent of the consumer population buys from the pre-owned section.
Circularity and reusing fashion have sought great popularity on the global front in the last five years. But this concept has existed in India for ages now. It has been an age-old tradition for Indians to wear pre-used clothes and hand-me-down clothes from their elder siblings or relatives. A garment bought in a family was usually first used by the intended person, only to be then passed down to whoever it would fit. Once the garment became unfit for wearing it was used as a washcloth or dusting purposes.
Read more on entrepreneur.com
We’re obsessed with this Sustainable Swedish Brand
House of Dagmar was established in Stockholm in 2005 by Karin Söderlind, Kristina Tjäder, and Sofia Wallenstam, three sisters on a mission to create truly sustainable, low-impact fashion — meaning, unlike much of the competition, they’re not just throwing around buzz-words.
On their website, there’s a timeline of Dagmar’s accomplishments, from the introduction of certified mulesing-free merino wool in 2008 to the revolutionary launch of what the brand calls “animal-friendly fur,” or mohair wool that is sewn onto cotton, not unlike how wigs are made. The brand has used the technique, continuously adapting it (cruelty-free shearling, anyone?) ever since. Sign up to get notified when the brand is available on Renoon.
Read more on refinery29.com
Sustainable Sunnies That See A Clean Future
One All Every joins forces with RVS Eyewear and Ugo Rondinone to craft a limited-edition line of fully sustainable sunglasses that pay homage to the elements—and the environmental stewards who champion them.
Earlier in 2019, biodiversity experts at the United Nations released a harrowing statistic: One million plant and animal species face imminent extinction. The report resonated with Lisa Schiff, founder of One All Every, an initiative that commissions creative projects to spread awareness about cleaner, more sustainable ways of living. Prior collaborations include billboards by Ryan McGinley and Donald Moffett, furniture by Porky Hefer, and neon works by Andrea Bowers and Tomás Sánchez. One All Every’s latest endeavor, which debuted at DesignMiami/ Basel in June, is tackling an entirely new medium.
Read more on surfacemag.com
Cover image: FDCI, Surface Magazine