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What is sustainability day?

What is sustainability day?
By Anastasia Ovchinnikova

Did you know we celebrate Sustainability day every year in October? Never heard of it? No worries, in fact sustainability day means exactly that, a day dedicated to being sustainable and rethinking our rituals. Keep reading if you want to know how we celebrated this day.

In the past there were very few designers and brands willing to leave the norm and try creating fashion in a less harmful way to our environment. But as we are clearly noticing, sustainability is not something we hear once in a blue moon anymore, the term is highly used in the fashion industry. Designers and brands are not only adopting the principles of sustainability but start incorporating sustainability in every phase of creating clothing, from eco-materials to eco-packaging.

This is why (amongst many other reasons) every 4th Wednesday of October we celebrate Sustainability Day. So, this year 2020 we celebrated on 28th October.

What is sustainability day?

Firstly, what is sustainability day? Well the name is says it all! Sustainability Day was created to remind people of the importance of caring for the environment and the steps to do so. Currently, on the last Wednesday of every October, schools, universities, business and organisations dedicate the day to sustainability.

How do they do that? Some spend time of the day teaching colleagues about what is recyclable in their office and what is not. Some dedicate the day build sustainable strategies, others pledge to double-sided print on paper or buying only recycled paper and stationery. Using natural sunlight and ventilation for the day and so on.

The Netherlands is no stranger to this day, ‘”Dag van de Duurzaamheid” they call it. The day is intended as a showcase for sustainability initiatives. Thousands of schools participate in sustainable campaigns, starting from lessons about waste separation to conferences at a universities. And that’s not all, the Dutch Sustainable Fashion Week, was to part sustainability campaigns.

Sustainability day 2021
LVRSustainable: Sustainablity Day

How to get involved

There are many ways you can get involved and you can do this alone or collectively, you don’t have to necessary do something extraordinary or start a riot. To celebrate this day you could simply re-think some of your habits and rituals. As easy as that!

Here are some ideas we wrote down:

#1 Donate your clothes instead of throwing them in the bin.

#2 Today, why not ride the bike instead of the car (why not every day!).

#3 Can you shorter shower?

#4 Recycle, reuse, repurpose clothes (eh, not just clothes).

#5 Use a reusable water bottle, or reusable straws anybody?

#6 Support and look into brands that are sustainable. Don’t know where to find them? 

#7 If you you are shopping online today, order locally.

#8 Why not try to buy second-hand clothes.

#9 Give it a go to vegan boots and bags (we have some good ones on Renoon).

#10 And finally, buy less and buy better!

Ta-dah!  That’s it and this is just the tip of the iceberg of a whole lot of strategies.

By the way, at Renoon is always sustainability day!

Check out what our partner LVRSustainable is doing for Sustainability Day, from sustainable initiatives to eco-friendly packaging.

Some items we love from LVRSustainable

sustainability day

Find Jeans: upcycled Marine Serre

Luisaviaroma Sustainable renoon

Find Underwear: organic Underprotection

What to read next

What is Renoon?

A new way to discover and shop fashion responsibly

Renoon is a leading app for sustainability and fashion. We connect our members with the multitude of brands and platforms to simplify and enrich the experience of combining style with sustainability values.

A destination and community launched in 2021, guiding thousands of members in their sustainability journey. Renoon is not yet another shop; it’s an entire universe of values, untold stories about sustainability and a cohesive place where intentions become reality.

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