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What does Pride have to do with sustainability?
Pride month started as a way to celebrate the LGBTQ+ community. This is how you make it a value for you and support the community all year long (not just in June) through responsible shopping habits.
We all celebrate Pride in June as a commemoration of the 1969 Stonewall Riots that spanned from June 28th to July 3rd.
How did it all begin?
While this was not the first push for Gay Rights in America, the opposition to police oppression and harassment towards the LGBTQ+ community served as a catalyst for gay rights in the United States and across the world (history.com). While the first Pride was more of a revolt in the way that it stood up to oppression, the event has changed somewhat as acceptance for the LGBTQ+ community has largely increased. As well as being a visual celebration of acceptance, Pride has become an event that encourages activism, which stemmed from the spread of AIDS in the 1980s (Britannica.com).
Pride is a movement of solidarity and support and a celebration of the gay community and its contributions to history. It is usually marked by a series of celebrations and parades attended by large numbers of people to demonstrate solidarity in the community.
It’s time to consider it a sustainability movement all year long
Human wellbeing is a key value, where the societal impact of clothing is held in high regard. Brands that honestly strive to support Pride through their clothing and partnerships work towards a more inclusive fashion industry, which is a part of the positive change in the community.
Sustainability can be more than carbon emissions and you can take part in it by supporting brands that take tangible positive actions for movements like Pride.
This is how you can be part of supporting pride and avoid rainbow washing
Brands supporting the movement can be great if it is done correctly. In recent years fast fashion brands selling pride garments where it was still illegal to be gay (muccycloud.com) caused controversy. They showed how fashion’s link with capitalism could take away from Pride’s message. This is known as ‘rainbow washing’, where brands will use Pride to present themselves as inclusive, without contributing to the long-term issues that Pride was set up to tackle.
However, fashion can support Pride and the LGBTQ+ community. To show an example of this, you can now start finding on Renoon brands that support – starting with Carne Bollente.
This Paris-based brand focuses on the relation between sex and positivity to allow people to embrace their own sexuality and kinks through their clothes’. Alongside the empowering ethos of the brand, Carne Bollente considers the brand to be a project. This is reflected in their support for the acceptance of all sexualities and their support for the AIDES Paris in the form of clothing donations, where 100% of the profits made go towards the fight against AIDS and HIV.
Actions and tangible commitment
A further example of Carne Bollente’s commitment to the LGBTQ+ community is their partnership with Acceptesst, for this year’s Pride, supporting trans people in Paris. On top of this, sustainability is at the core of the brand using organic cotton for large parts of their collections, focusing on sustainable suppliers and manufacturers.
Carne Bollente is a great example of how a fashion brand can actively support the Pride message and participate in the activism that surrounds Pride all year long. It is a brand with sex positivity and sustainability at its core from the moment it was born in 2014.
Let’s strive for a unified and responsible fashion universe with consistency.
Shop according to your values #foundonrenoon
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Renoon is a leading app for sustainability and fashion. We connect our members with the multitude of brands and platforms to simplify and enrich the experience of combining style with sustainability values.
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