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Water-Neutrality is the fresh trend you will start hearing about

Water-Neutrality is the fresh trend you will start hearing about
By renoon

In short: reducing the water footprint as much as possible. Basically the concept is very similar to carbon-neutrality.

In just a few months your favorite brands were going / announcing future steps towards being carbon neutral (read more here)

Is water-neutral the next big thing?

Know your thing: Fashion is thirsty

By 2025, 2/3 of the planet will not have access to fresh water.
You need to know that the fashion industry is really thirsty.
Re-using treated water and minimizing waste at the same time could be the option.

What does water-neutral mean?

In short: reducing the water footprint as much as possible.
It means stopping any waste of even the tiniest drop of water and/or compensating for the water that cannot be used again. Basically the concept is very similar to carbon-neutrality. Easy.

Brands becoming water-neutral?

Breaking it down, to become water-neutral they need to:


do the ‘’maximum’’ to reduce existing water footprint(reducing, re-using and cleaning fresh water)

Compensate the lost water by investing in or supporting water
saving projects in proportion of the lost water.

Stay in check

Brands being water-neutral should keep both action #1 and #2 in check. Compensating for water only is an over-stretch of water-neutrality just like carbon neutrality.

Spot on facts to tell everyone else over coffee

The fashion industry uses 1/10 of all the water used industrially.

2700 liters of water are used for only one t-shirt.

How to be the best at saving water?

Start by switching your jeans and basics buying habits.

find sustainable jeans

Find sustainable jeans

find sustainable basics

Find sustainable basics

What to read next

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