The link between craftsmanship and sustainability: a chat with Andrea Viganò and Fabio Attanasio, the minds behind TBD Eyewear
We met Andrea Viganò and Fabio Attanasio, the creative minds behind TBD Eyewear, to discuss the link between craftsmanship and sustainability
Andrea Viganò and Fabio Attanasio – the founders of the Italian accessories brand TBD Eyewear – met through work and connected because of their shared passion for sustainability.
They created TBD as they realized that this type of brand was missing on the market:
“We offer quality, craftsmanship, and sustainability at a competitive price. All accompanied by modern communication, which exploits digital technology and contextualizes the brand within a specific lifestyle, giving the product a high international value, which has pushed us towards foreign markets reaching 150 retailers in more than 50 different countries” they explain
We want to combine the craftsmanship of the best artisans in Italy with the use of sustainable and certified materials
“For us, an essential element of fashion sustainability is products’ durability. Sustainability is a culture, a philosophy of living in which the more durable a product is, the more sustainable it is. We are the opposite of companies that promote continuous, low-quality consumerism.
Also in our personal life, we try to purchase only high-quality clothing and accessories, which can be used in the future! Having an item made by a craftsman, like our glasses, means owning an object for a lifetime. We must always check the origin of the materials and the product to give it the right value” they explain
“Since the beginning, we focused on the search for quality through the best Italian craftsmanship both in the creation of design and the search of materials” they say
Our search led us to be one of the first optical brands focusing on sustainability in 2020
“Ours is an ongoing research process, and this year we have made our packaging sustainable and we are progressively increasing our bio-acetate collections. The goal for the year 2023 is to have a completely sustainable production, including the lenses of the eyewear” they continue
“Looking back, we wished we knew more about the technical knowledge of the environmental impact of the product at 360 degrees: from all the components of the eyewear, to the entire production process, and to everything that is involved if you choose a truly sustainable path of production”
The biggest challenge for us has been sourcing quality lenses made from recycled materials
“As we previously mentioned, our goal is to make the product completely sustainable; but, while there are a number of different options and suppliers for frame materials, the same cannot be said for fully recycled and sustainable lenses!” they explain
A big problem in today’s fashion industry is that there is too much brainwashing and greenwashing on the subject of sustainability.
“This is true, especially by fast fashion companies. There is no clarity on all the certifications which are absolutely necessary and which, unfortunately, in many cases are completely absent and there is no real deeper insight into the actual topic.
That’s why, without any doubt, we wish fast fashion would disappear to never come back!” they conclude
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