Renoon’s top picks: 7 underwear brands with sustainability at heart

From advancing innovative eco-materials, to making underwear made to last, these brands are pioneering necessary change in the underwear industry as we know it today. They do the most to support climate transition, and ensure future generations can enjoy nature and all of Earth’s beauty for years to come.

PRICING GUIDE

€ | Typically below 100€

€€ | Typically 100€-150€

€€€ | Typically 150€-200€

€€€€ | Typically 200€ or more

1. Bits Bodywear

• Price | €
• Ethics | #timeless #ecopackaging #smallbusinesses #ethicallabor #madeineurope
• Size Range | XXS-XXL
• Status on Renoon | Verified ✅

Born in The Netherlands in 2018, offering practical, ethically made undies, that are flattering and made for every day. Bits Bodywear mission is to make you look AND feel good, using super soft and eco-friendly fabric

Read more about Bits Bodywear’s sustainability journey →

Inform others of your opinion: Review Bits Bodywear →

2. Organic Basics

• Price | €
• Ethics | #carbonneutral #supportclimatetransition #ecopackaging #biodiversity #vegan #madeineurope
• Size Range | S-L
• Status on Renoon | Verified ✅

Founded with a mission to care for the environment. Organic Basics pieces are simple and designed with function and longevity in mind

Read more about Organic Basics’ sustainability journey →

Inform others of your opinion: Review Organic Basics →

3. Herth

• Price | €€€€
• Ethics | #craftsmanship #sizeinclusive #madeineurope #ecopackaging #supportclimatetransition #blockchaintraced
• Size Range | XS-XXL
• Status on Renoon | Verified ✅

Italian Lingerie brand from Como celebrating color, essential silhouettes, and Italian craftsmanship, combining effortless elegance and versatile femininity. The purpose of Herth is to create an inclusive brand that reflects the founder’s vision of timelessness and responsibility

Read more about Herth’s sustainability journey →

Inform others of your opinion: Review Herth →

4. Magi

• Price | €
• Ethics | #ecopackaging #supportclimatetransition #smallbusinesses #ethicallabor #madeineurope
• Size Range | XS-XXL
• Status on Renoon | Verified ✅

Magi (pronounced may-jai) is a UK brand that creates underwear that aims to make you feel comfortable and beautiful, not contorted and squeezed. In essence: this is underwear your gynecologist will love, without sacrificing the planet in the process

Read more about Magi’s sustainability journey →

Inform others of your opinion: Review Magi →

5. The Nude Label

• Price | €
• Ethics | #ethicallabor #supportclimatetransition #smallbusinesses #madeineurope
• Size Range | XS-L
• Status on Renoon | Verified ✅

Swimwear and intimates brand that makes basic and long-lasting designs. Based in Valencia, but inspired by the multiculturalism of London. Taking the best of both places, The Nude Label’s pieces are made to be as natural as possible and to be worn like a second skin by all kinds of people, not just for perfect models

Read more about The Nude Label’s sustainability journey →

Inform others of your opinion: Review The Nude Label →

6. Underprotection

• Price | €€
• Ethics | # mulesingfree #ecopackaging #ethicallabor
• Size Range | XS-XL
• Status on Renoon | Unverified ❌

The purpose of the company is to create responsible underwear styles that make you feel fabulous, loungewear you want to wear all week, and swimwear that makes you dream about vacation and summer. Underprotection’s mission is to always improve – in everything they do so that they can help the fight for a greener future

Read more about Underprotection’s sustainability journey →

Inform others of your opinion: Review Underprotection →

7. WORON

• Price | €
• Ethics | #timeless #slowfashion #vegan #ethicallabor
• Size Range | XS-XXL
• Status on Renoon | Unverified ❌

WORON is a Scandinavian Brand based in Copenhagen with the aim to create lingerie and everyday essentials that will be the first thing you want to put on and the last thing you take off. It is comfort without sacrificing feminine shaping, fashion & style – and style without sacrificing sustainability

Read more about WORON’s sustainability journey →

Inform others of your opinion: Review WORON →

 

Got any other brand in mind? Suggest it here to see it on Renoon soon!