10 Dutch brands with sustainability at heart to explore for Kings Day

27th April marks King’s Day in the Netherlands, a national holiday celebrating the birthday of the Dutch King! It’s a day of celebration, with everyone wearing orange, the national color!

Fun fact: the average person spends €26 on orange outfits or souvenirs for King’s Day.  So if we have to make a purchase, at least we can all do it responsibly! 

Here are 10 Dutch brands with sustainability at heart to discover this week. Keep reading, one of them might have the perfect orange outfit for you…

Kuyichi

Founded in 2000, the Dutch brand focuses on transparency and clothing made from organic and recycled materials. It is vegan, timeless and ethically made to last.

Download the app to discover more about Kuyichi’s sustainable focus

#ecopackaging #supportclimatetransition #ethicallabor #timeless

Mud Jeans

Fair trade certified denim brand based in The Netherlands. Each pair of jeans is recycled into a new one, leaving no waste and saving water.

Download the app to discover more about Mud Jeans’s sustainable focus

#ecopackaging #supportclimatetransition #ethicallabor #vegan #slowfashion #closingtheloop

Neeve

Is an Amsterdam-based fashion brand established by two lifelong friends. The brand offers timeless pieces and a wardrobe staples that you can wear season after season.

Download the app to discover more about Neeve’s sustainable focus

#ecopackaging #ethicallabor #timeless

Heartbreak Soliders

Amsterdam-based sustainable fashion label, established in 2019. The brand produces their pieces in small batches and brings out two small collections a year.

Download the app to discover more about Heartbreak Soldiers’ sustainability focus

#smallbusinesses #slowfashion #timeless

Maium

Founded in Amsterdam, the brand offers rainwear produced from recycled plastic bottles, does not contain any harmful substances and manufactures its pieces under fair, safe and healthy working conditions.

Download the app to discover more about Maium’s sustainable focus

#supportclimatetransition #ecopackaging #ethicallabor #vegan #timeless

Kings of indigo

Inspired by American classics, this Dutch brand objective is to produce clothing in a sustainable way both socially and environmentally, without compromising on quality.

Download the app to discover more about Kings of Indigo’s sustainable focus

#ecopackaging #ethicallabor #vegan #timeless

Goat organic apparel

Founded by twins Abigail and Lavinia Bakker, the idea of the brand first appeared from their difficulty to find a basic white T-shirt that’s sustainable, organic and affordable. With the motto “Sustainability is not sustainable if it’s not accessible”, the brand sells directly to you to keep prices down.

Download the app to discover more about Goat’s sustainable focus

#supportclimatetransition #ethicallabor #vegan #smallbusinesses

Reyèm

Amsterdam based women’s wear brand established by Sabrina Meijer in 2019. All items are made with care and ethically produced in small ateliers from either leftover / dead stock or recycled materials.

Download the app to discover more about Reyèm’s sustainable focus

#smallbusinesses #slowfashion #timeless

Ensō

Curating vintage and pre-loved collection created by two young women in Amsterdam. The idea behind it is to wear modern curated clothing without harming people or the planet.

Download the app to discover more about Ensō’s sustainable focus

#smallbusinesses #vintage

Masha with Maria

Limited Edition. This brand specializes in refined outerwear delicately upcycled and reshaped, all handcrafted in Amsterdam.

Download the app to discover more about Masha with Maria’s sustainable focus

#upcycled #smallbusiness #craftmanship

Happy Kings day! Keep it responsible and local.